http://monetizepros.com/blog/2013/how-m ... tatements/" onclick="window.open(this.href);return false;What It Makes: Huffington Post had about $30 million of revenue in 2010, almost all of which came from display advertising. According to publicly available data from Quantcast, the site received about 4.8 billion pageviews in 2010. (Nate Silver at the New York Times has a good in-depth study of the economics.) So that means that each 1,000 pageviews generated about $6.25 in display advertising revenue.
Now, that 3.5 million was during a free agent period, probably a month or two. So, that number should be smaller during other months. But, that was also way back in 2010. Still, if you can average 700 million page views a year, combined with the "uniqueness" of the site and it's tools (no one else has one that comes close), the value should be very high. Look at site values in that article alone. 'Tech Crunch" -- (what is that?) bought for $30 million!
Regardless of the exact numbers, Mr. Wuest stands to make a TON of money should he decide to sell.
